Experience
AVP, Digital UX/UI Designer
Union Bank, Jul 2019 – Present
Conceptualize/enhance Service Journey experiences on our digital banking platforms. Collaborate closely with research, journey owners, and channel owners to gather and evaluate business requirements in order to create a high-value product backlog. Create conceptual wireframes and clickable prototypes. Work closely with 3rd party agencies using agile practice and in routine cadence, often several sprints ahead of development. Adhere to WCAG 2.0 guidelines to ensure AA standard ADA compliance.
Lead UX/UI Designer
PayForward, Oct 2017 – Jul 2019
Worked with technology and marketing devising strategic design solutions to achieve business goals. Responsible for user journey in addition to visual and interaction design. Spearheaded ground up redesign of entire iOS, Android, and responsive web platforms within first year. Managed agencies and brought in user research to supplement in-house testing. Developed and maintained company’s first design system and introduced software to help bridge the gap between design and development.
Graphic Designer // Consultant
Freelance, May 2007 – Present
Conceptualize, design, and produce high-end work for both small and large businesses, entrepreneurs, and non-profit organizations. Projects include web design, print design such as brochures, posters, signage, and event invitations, book cover design, prop design, logo design/branding/identity.
Sr. UX Designer
YP, Jan 2017 – Sep 2017
Implemented design process from conceptualization to production to delivery. Created user flows, wireframes, visual design mockups, and clickable prototypes across web and mobile platforms to tell narrative stories. Conducted remote usability and A/B tests in order to provide results-driven solutions. Worked with stakeholders, product and project managers, and front end developers to devise strategic design solutions that improve advertiser customer experience.
Interaction Designer
YP, Jul 2014 – Jan 2017
Created high-end design mockups and wireframes for B2B web and mobile products. Collaborated with project management, usability research, and front end development from conception to realization.
Highlights: Redesigned the photo manager feature of the advertiser-facing mobile app from the ground up, allowing users to simultaneously push photos to several publishers at once, expanding product feature capabilities.
Visual Designer
YP, May 2013 – Jul 2014
Delivered high-fidelity comps and emails for web and mobile platforms. Created and maintained company style guides in alignment with marketing and branding standards and applied them to product design to ensure company-wide brand consistency. Worked with interaction design and front end development.
Sr. Marketing Designer
AT&T Interactive, Apr 2011 – May 2013
Designed consumer marketing and point-of-sale collateral, event and office signage, online banner ads, sales reports, and other materials to promote the brand.
Graphic Designer
Team Velocity Marketing, Oct 2007 – May 2010
Designed consumer-targeted direct mail postcards, banner ads, posters, and other marketing collateral to boost business for automotive dealerships.
About Me
A creative professional with nearly 10 years of design experience and an enthusiasm for the user experience through thoughtful, strategic design.
I have a keen interest in the user journey and find great satisfaction in efficient design. I thrive in creative, collaborative environments and dare to venture outside the box. I believe the question “what if...?” can lead to some unexpected and truly innovative solutions.
Strengths
- Strong curiosity and thirst for knowledge
- Keen sense of design and acutely detail oriented
- Highly organized, dependable, and resourceful
- Capable of working well individually, as a team, and cross-functionally
- Eager to stay abreast of new technology and design trends
Skills
UX/UI Design, Product Design, Responsive Web and Mobile Design, Concept and Usability Testing, Accessibility, Wireframing, Prototyping, Conceptualization, Visual and Interaction Design, Agile Methodology, Graphic Design, Print Design, Marketing and Branding
Tools
Sketch, Invision, Zeplin, Adobe Creative Suite, Keynote, usertesting.com, usabilityhub.com
Awards & Recognition
Best User Champion
YP, 2016
Recognized for exceptional work on redesigning the Photo Manager feature on YP’s advertiser-facing app for iOS and Android.
Best eBook Cover Design
Global eBook Awards, 2011
Awarded for best eBook cover design on "State of Mind".
Education
East Tennessee State University
B.S., Digital Media, 2004 – 2007
Concentration: Visualization
Minor: Art
The Catholic University of America
Architecture, 2002 – 2003